Product packaging attracts customers.
Product packaging plays a pivotal role in attracting customers. Package labels serve as forms of marketing and advertising. Packages communicate information to consumers which influence the decision-making process. The importance of packaging is magnified when the product is distributed to resellers. Packages have five functions: inform, contain, transport, display and protect. Most products require some form of packaging. Packaging can involve the design of a box or wrapper that contains a product.
Die Cutting
Die cutting produces unique shapes for packaging.
Die cutting is a process that produces a substantial quantity of packages. This process involves a steel ruled die that cuts unique shapes for labels, boxes and containers. This instrument creates multiple copies of customized shapes from plastic, fabric and wood materials. One die has the ability cut a single piece of material or it can be adjusted to cut through several layers.
Lamination
Lamination is a method of package production.
Lamination is another method of package production. The process of lamination creates a laminate, assembled by combining two or more layers of material. The material is placed between layers of plastic that are glued together. An adhesive combined with heat is used in the lamination process.
Varnishing
Varnishing gives packages a glossy look.
Varnishing is a production process where a film-forming liquid is applied to a printed sheet to produce a clear finish. Its primary use is associated with wood finishing, but it can also be applied to packages. Varnish gives packages a glossy appearance. It has little or no color.
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